What pages say.And what it costs.
A closer look at the language, categories, and competitive claims that shape how buyers see you.
Read the complete category map, or explore one finding below. Explore the Work Management category map →
What your homepage is being mistaken for
Two of 25 homepages got sorted out of their own category by their own words. Yours gets sorted too.
22 scored companies. One sits alone in the middle. Two could not be placed on the axis at all.
- Asana17
- ClickUp16
- Monday.com15
- Notion7
- Nine companies0
Times named as a competitor on the other homepages.
You name them. They don't name you.
In one category, 9 of 22 companies were named by nobody. All nine name a competitor. None gets named back. Two of them have better pages than the leaders do.
Six of 25 homepages, one ten-minute capture window.
When the whole category moves at once
Six competitors adopted the same framing inside one ten-minute capture window. Six others haven't moved since 2019. Both are defensible. Here's how to tell which one you're doing.
Each block is one homepage. Filled blocks use the phrase “your team”.
Say something only you could say
The phrase "your team" appears word-for-word on 18 of 23 work management homepages. It isn't bad writing. It just does nothing.
Connection, scored 1 to 5, across 22 companies. Scores 4 and 5 are empty.
Nobody sells the second year
We scored 22 work management homepages on nine things. Eight scores were spread out. One was the same everywhere: not a single page says anything about life after the purchase.
- Asana0.97
- Linear0.95
- Jira0.80
- ClickUp0.80
- Hive0.78
- Basecamp0.05
- TeamGantt0.05
- 36Linear
- 32Basecamp
- 31TeamGantt
- 29Asana
- 26Hive
- 24ClickUp
- 19Jira
Same category, same nine elements. Every crossing line is a company whose language and whose page disagree.
A new headline is not a new position
Jira uses the exact words its category is moving toward and scores 19 out of 45. Basecamp refuses them and scores 32. What the gap between those two numbers measures.
Volume Two — Website builders
Webflow, Framer, Wix Studio and the rest of the category, read against one shared axis.
What is your homepage saying?
The same framework behind this research can examine your page.
Start with a free diagnostic of Codes, Context, and Clarity.